Is it any good?
Well first impressions of the home page are that a four-year old has imbibed a value pack of Fuzzy Felt downed 2 litres of coke and allowed nature to take its course on an unsuspecting screen. It ain’t pretty, it ain’t engaging and quite frankly my 8-year-old could design better. Too many random black blocks and lettering and things that scream in your face. It makes me want to shut it down before it takes control of my brain and forces my eyeballs to bleed…..
But….BUT (that is a big but….girls….you know I’m looking at you!) I’m not a shallow man, to be shallow you need to have depth and I have none. I had a dig around and you know what? It isn’t bad.
The old site….well frankly it was designed by an OCD Accountant on beta blockers with a penchant for self asphyxiation and dressing as a baby. It wasn’t good in more than three ways and it wasn’t the public representation of a modern, forward thinking institution but more akin to the reluctant “going through the motions” actions of a long married couple on their anniversary night.
The new site opens up more content to non-members. This is a good thing and will be something that will attract members and not deter them. If I can get that for free….can you imagine what I can get as a member? The organisation of the information has moved from confused, drunken Alzheimer’s patient to slightly scatty but beloved Aunt.
And this is a step in the right direction in many ways. The site may not be perfect, but it is better. The digital marketing team are engaging with people like me (and like you) to try to put across their message through collaboration and not indoctrination. And quite frankly if I had to look at that old s(h)ite for much longer I might have started to swear, get aggressive and pick fights with random people.
And you really don’t want that do you?
So where am I on this? Well 3 out of 5 increasing to 4 on the basis that I’m in HR and I can’t count and the fact that there is an intent to make things better. Compared to Think Stink, this is a major step forward.
Ladybird steps CIPD, Ladybird steps…..but putting one foot in front of the other is the start of a journey and your openness and willingness to engage deserves a (seated) round of applause.