PLEASE SEE THE UPDATE BELOW – 1 OCTOBER 2010
Not since Gerald Ratner uttered the immortal phrase,
We also do cut-glass sherry decanters complete with six glasses on a silver-plated tray that your butler can serve you drinks on, all for £4.95. People say, “How can you sell this for such a low price?”, I say, “because it’s total crap”.
has a marketing campaign backfired so massively (ok well there was the Post Office and Consignia) as the one launched by the CIPD today,
“THINK HR, THINK AGAIN”
Which cockless half-brain came up with this as an idea is beyond me. The fact that it actually made it past brief and into the public domain is enough to make me want to take a machete to every advertising executive this side of Watford. Come to think of it I don’t think the poncey marketing types know that there is anything north of Watford.
CIPD …..WHAT THE FUCK WERE YOU THINKING?????
So the immediate joke is the obvious one, thinking of HR…..I’d think again! Did you not notice that? Or were you so high on your own sense of self-importance that you completely overlooked the eye wateringly obvious? Are your heads so far up your own sphincters that you cannot see that you have launched a campaign prime for mockery?
As if to add insult to injury, there is a website…..to break your preconceptions of HR being “dull” and “bureaucratic”. On the front page it has a man who (whilst I am sure is a really nice guy) is juggling balls with a look on his face that I find somewhat disturbing. Because…..guess what? In HR……we have to juggle…..priorities……geddit?
If that doesn’t put you off there is a “day in the life” category so you can see what groovy people we are in HR. In one of them the writer mentions the word “meetings” no fewer than 10 times……in another the groovy HR ninja, “attended a pre-meeting” before attending a meeting. No we aren’t dull or bureaucratic…..we’re in…..meetings…..wooohoooooo!
I despair…..if this is the campaign that the CIPD think is going to change the image, then I may as well lower my trousers, bend over and prepare to take it like a big boy. I’m angry, I’m disappointed, I’m frustrated…..
This is my profession. You are my professional body. It’s hard enough trying to be cool in HR, but when you weigh in like this, like a Dad dancing at a wedding, well quite frankly it makes me want to run and hide in the toilets with a bottle of contraband and a pack of fags.
If you want my subs, if you want my respect, if you want me to support you. Then get with it, get real, stop behaving like a bunch of fucking jerks and start understanding what the profession really does, what it needs and why.
Oh and another thing…….. for fuck sake……get a new agency.
Well what an interesting 24 hours it has been. After posting this yesterday, the traffic went through the roof….over twice the normal daily visits, which are healthy in themselves. I was looking at the traffic stats, when I noticed that a number of people were coming in from the CIPD website itself. I check out the link and it showed that there was a Twitter feed on the site. You can see it here. It was showing anything that had a hastag #CIPD.
Well sure enough it was full of tweets about this post and others questioning the campaign. I thought this really quite amusing and decided to tweet the link. In less than an hour, the feed had been changed so that it only showed tweets using the #CIPD10 hash tag. Of which there were a couple of glowing tweets by the CIPD and associates themselves.
I don’t believe in censorship, I believe in open debate and honesty. So last night I and others tweeted links and comments on this development using the #CIPD10 hash tag. The CIPD are clearly late starter, because it wasn’t until about 10 o’clock this morning that they clocked this and ONCE AGAIN changed the feed to now only showing those tweets including @CIPD_events.
Then I received this,
I was amazed. Here was my professional body, who I fund basically telling me to shut up. Once again they were trying to censor me. I sent a message back asking for confirmation that everyone who used that hashtag for non-conference related information were also going to be told off. Sure enough I started to hear from people that they too were being censored. Now clearly the CIPD don’t read my blog, otherwise they would know my views on hashtags.
I replied (from bottom up),
To this point, I haven’t had a reply.
So to those of you that say, engage and debate don’t criticise…..well what can you do? It doesn’t really work when people keep trying to prevent your views from being heard.
CIPD – Another big fat fail I’m afraid.