Comms sit down next to me….
I’m always amazed when I come across people with the gift to clearly and simply communicate messages. As some of you will know via Twitter, I’ve been trying to review a pretty big research document in 150 words (the real me that is). It is intense stuff written with the involvement of the best thinkers on work and people management in the land. This is hardcore strategic management research and yet they want a klutz to review it in less than 200 words.
I struggled through the research (yup, I read every word on every page), I embraced my inner geek and I started to write. I found it tough. These are serious dudes that are involved and so the style of writing that I use on here would SO not be appropriate. Add to that the fact that it is incredibly intellectually challenging stuff and my total desire not to embrace HR bollocks and you start to see the picture.
I got to a stage where I was relatively happy. It was looking ok…..passable even. The sort of thing you might read if you were the Lord High Professor of all things Work and had sweated your arse off for months writing this thing, and go….”ok…not bad”. But as a final check I asked our Comms Director and wordsmith beyond compare to take a look. Within half an hour my review was back, saying exactly the same things…..but, oh my, did it read so much better.
HR and Comms are inextricably linked, and I’m glad of that. I have complete and utmost respect for the work that Comms professionals do (even if I enjoy taunting them as a sport). To be able to communicate complex messages simply and effectively is a gift. Any HR professional would be a fool not to engage with their Comms teams and learn a lesson or two. Sure we are the technical content experts, but getting the message across? It’s just not our thing…….