Skip to content

Generation Y

04/04/2009

So there we were in 2008 and one of my team was telling me about Generation Y and how we needed to tailor our employee proposition to account for this demographic.  I think at the time my response was something along the lines of, “they can go f**k themselves, we’ll be in recession, there will be no jobs, those that there are will be taken my Eastern Europeans who have a significantly better work ethic and they won’t be winging about what we can do for them!”

OK I accept it was an emotional outburst but there is a truth there.  We fed this generation on over indulgence, said the world was their lobster and allowed them to think that they were beyond reproach.  And then the pointless HR community tried to turn it into a phenomenon.  It was something to feed the mouths of the consultants.
And those of us who remember “loads-a-money” will understand that this is the same thing.  The plasterer stereotype of the 80’s/90’s are the graduates of the noughties gen y.   Its boom and bust and natural.  But where are the articles and research on GY now?  Funnily enough, nowhere to be seen.  That particular gravy train has come to an end.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: