What’s in a name?
04/06/2009
So imagine the day that Starburst were launched. When you went into the shop what did you get? An Opal Fruit.
And when that Snickers bar found its way into your mouth. What did it taste of? Anything like a Marathon?
When the Post Office became Consignia did your letters get there faster?
Did your insurance get better when Norwich Union became Aviva?
If you were ever in a band in your youth can you remember spending more time on choosing the band name than learning the instruments?
When your Personnel Officer became an HR Advisor and your HR Advisor became a Business Partner……..did you feel the quake?
Think about it……..
4 Comments
leave one →
My Hell is Other People 
I have thought about it and I think that you should change the name of your company to ‘Adolf Hitler was Cool’There is much that is in a name. The above is an extreme example.
I hope this is ironic…..
The only other profession that I can think of that has tried to re-brand itself over and over again with new titles would be the “oldest” profession…. hooker, lady of the night, escort, yadda yadda yadda. I don’t care what they call me. At the end of the day, they’ll be judging whether I’m effective or not and no one cares what’s on my business card – and that’s fine with me.
I couldn’t agree more. At least with prostituion its someone else screwing them. We seem to do it to ourselves…..