Point. Click. Delete.
I have a guilty confession. Each day I delete nearly half of my emails without reading them. That’s right. Point. Click. Delete. I consider it operational efficiency. The problem is, as quick as I can delete the little blighters, there are more of them…..like in Gremlins. Remember that?
Some of them come from you guys. Some of them come from people I know in my real life. But nonetheless, they get the same treatment. Point. Click. Delete. Operational efficiency AND natural selection. Haven’t heard back from me? You just didn’t make the cut.
Ok, so I’m not that anti-social. I’m talking about unsolicited emails, spam, begging letters, whatever you want to call them. I was discussing this with an advertising agency the other day who were seeking my advice about pitching the services of a third-party to HR Directors. When he asked me what I thought about email, I sighed.
The truth is that on anyone day I get upward of 40 emails from would be suppliers/consultants or newsletters. And all of them go directly into the bin. I’ve not signed up for them directly, I’m assuming that they’ve bought my details from a database. I don’t read them and even when I do they tend to get my name or company name wrong. So why the hell would I give them my business?
I appreciate that it is a tough market out there, but the numbers game is not the way to play it. If you want to work with me, then you need to connect with me. You need to understand me and you need to treat me as a partner not a target, even before you have my business.