“The strategic imperative of placing an advert in the newspaper. It’s black and white for HR”
“SMS SOS as HR fail to grasp the joy of text”
No I haven’t lost the plot. Well ok, maybe a little bit, but my point is….you wouldn’t expect to read any of these would you? But add Linked in, Facebook, Twitter to the headlines and you would be replicating fairly much every HR website and journal out there as well as far too many blogs. Don’t get me wrong, I think social media and social networking technology are hugely important developments. But they are societal developments, they are evolution, not an entity that has occurred and is passing, but a stage in the ever forming, ever-changing communications framework of this place we call earth. Back in the day it was Yahoo chatrooms then MSN, Friends Reunited where there for a moment, then Facebook, MySpace, Twitter…..
I struggle to find many other professions that would take them half as earnestly as the HR profession. Because they would just get on and use them. Us? We like to talk about them, to cogitate and ruminate and then beat ourselves up for not being ahead of the game. Well guess what? Stop talking about it and start doing it. These things are not new, these things are not avant-garde or the next big thing. Most are coming up to being a decade old and yet you read the posts and the tweets from the HR community and you’d think they were happening now. This is HR bollock number one. That social media is the next big thing. It ain’t.
Only HR could create a fad and then blame itself for not taking account of it.